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Wallonie-Bruxelles Musiques (W.B.M.) was created in 1984 to help artists, producers and publishers from the French-speaking community of Wallonia and Brussels to make their mark in the musical cultural industry.
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Since then, the agency (*) has developed its work around different axes:
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Supporting their presence at music markets, both for recorded sound and the performing arts. These include events such as: MIDEM in Cannes, WOMEX and STRICTLY MUNDIAL (world music markets), POP KOMM (Cologne), MUSICORA (classical music fair in Paris), SONAR (Barcelona’s electronic music market), … |
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Supporting the presence of artists at the major festivals and international showcase events that can lead to major breakthroughs. Without being exhaustive, this includes: the Printemps de Bourges (France), Coup de Cœur Francophone (Quebec/Canada), Les Francofolies (Montreal and La Rochelle), the Paléo festival de Nyon (Switzerland), Montreux Jazz Festival (Switzerland), Montreal international Jazz Festival (Quebec / Canada), the Transmusicales de Rennes (France), and showcases such as Chaînon Manquant (France), RIDEAU (Quebec), Alors Chante in Montauban (France)… |
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The development of two programmes to support professionals: aid in promoting albums released in markets outside Belgium and tour support for artists when a record is released or for showcases intended for professionals.
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Welcoming foreign professionals at major music events in Wallonia and Brussels: Entrevues, Boutik Rock, Jazz à Liège, Couleur Café, Francofolies de Spa, Gaume Jazz Festival, Festival d’Art de Huy, Les Nuits Botanique, …. |
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The organisation of promotional operations around specific sectors of musical activity: le Jazz perd le Nord (I & II), baroque music, young audiences, world music at the Centre Wallonie-Bruxelles in Paris, “Trois poules vont aux chants” for young audiences at Yverdon (Switzerland),… |
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The creation of international promotional tools: DVD and video cassettes of the Entrevues shows, promotional CD’s (jazz, classical, chanson, rock), DVD of video-clips, …
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The development of an information policy : web site (www.wbm.be), newsletter concerning the prospects of exporting for professionals in Wallonia and Brussels, newsletter for our foreign correspondents concerning artistic activity in our regions, trade press clippings, …
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Participation in international networks : the Conseil francophone de la chanson (North/south co-operation ), European Music Office (European music policy and pilot projects), Francophonie Diffusion (sending recordings to some 160 radios around the world), ….
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The implementation, together with the training service of the Ministry, of a policy for ongoing professional training, in the shape of short modules (artist management, authors rights, neighbouring rights, music contracts, the situation of non-classical music in Wallonia and Brussels, musical networks in Flanders, ….) |
(*) Agency co-managed by the General Commissariat for international relations (CGRI) and the Ministry of the French-Speaking Community of Wallonia-Brussels. |
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